More than half of Australia’s total tourism traffic is booked online, according to a new study.

The study by Australian Travel Council (ATC) found the number of people who book online increased by 15.7 per cent last year to 1.1 million, a growth of 6.6 per cent over the previous year.

“We’re seeing more people book online now than ever before,” ATC CEO and CEO of the Australian Travel Association, Scott Thompson, said.

“It is really exciting to see the growth of our industry.”

In the last year, we have seen an increase of 7 per cent in the number people booking online.

“People are taking more time and they’re taking longer to book, so it is good to see that there is still a lot of growth in the industry.”

A study by the ACCC found the average number of flights booked online rose by 14 per cent to 2,919.

The number of Australians booking online increased to 1,917 last year.

The number of trips booked online grew by 14.7 percent to 1 million in the year to March 2018.

The average cost per person booked online was $1,049.

The annual increase in annual revenue for the industry was $3.1 billion.

“The biggest driver of growth is our industry is growing at a very rapid pace and that’s an indicator of a sustainable future,” Mr Thompson said.

Mr Thompson said while travel agents were growing, the increase in online travel was not the only way to make money.

“If you look at travel agents that are doing well, they’re getting paid a lot more than they would have in the past.”

They’re getting a bigger commission and they are getting more customers, so they’re able to invest more time in making the customer experience better.

“You can look at the people we’re recruiting for this year, it’s a very diverse group of people, they include people who travel a lot, they travel for work, they do holiday and they do recreational activities, so the growth is great.”

Mr Thompson warned that the industry needed to become more transparent.

“There are a lot people who are very cautious about online travel, but if you look across the industry, you can see that when you look back over the last decade, there has been a huge growth in travel agents,” he said.

He said there was an increasing awareness of the risks and benefits of online travel.

“I think there’s been a lot that has been done over the past few years and I think we need to see more transparency, we need more accountability in the way we do things,” Mr Thomson said.

The ACCC also reported that online travel accounted for around 30 per cent of travel spending in Australia.

Mr Thomson said there needed to be a greater focus on the quality of the experience that people had with travel agents.

“As long as the people who get booked on these websites have been getting good value for money, there’s nothing wrong with that,” he added.